In partnership with #SeeHer and select members AT&T, USAA and Dove Haircare, The CW hosted a Fall 2018 launch event, "Powerful Programming, Powerful Women." This inspiring event included panel discussions with the women of Shethority, the global online collective focused on amplifying women's voices launched by stars of The CW's superhero series, and the women showrunners and executive producers of The CW's hit primetime series. The #SeeHer movement is spearheaded by the ANA, the largest marketing and advertising association in the United States.
The CW Network’s new initiative, We Defy, is an on-air, digital, social and print campaign reinforcing the network’s commitment to inclusion and representation.
The Ad Council, R/GA, and an unprecedented group of brand partners present Rising, a short film that is a powerful extension of the iconic Love Has No Labels campaign. The film was directed by Game of Thrones’ David Nutter with screenplay by Lena Waithe creator of Showtime’s The Chi and Emmy winning writer for Master of None. It features the immediate aftermath of a massive storm and challenges viewers to consider why it takes a disaster to bring us together. The film pays tribute to real moments when people from different backgrounds have come together following natural disasters. Rising hopes to encourage all Americans to come together and ultimately inspire people to act inclusively every day. Come Together at lovehasnolabels.com.
CW Good and Riverdale’s Madelaine Petsch teamed up with the NATIONAL CHILDREN’S ALLIANCE to help empower victims of sexual abuse and assault. Sexual abuse and assault are far too common. It leaves deep scars and often makes victims feel powerless. You have more power than you now.
For more information, visit GetThePowerBack.org to take control, stop the hurt, and reclaim the future.